Promoting Canadian Oats

Are you a farmer looking to diversify marketing of your primary agricultural products?

The Canadian Agricultural Partnership’s Ag Action Manitoba Program for Farmers offers financial assistance focused on distribution and marketing alliances that can help farmers work together to access new markets and selling opportunities.  

If you are dealing with buyers, such as retailers, distributors, processors and exporters, they often require that suppliers meet certain criteria that can be difficult for a single producer to meet. This includes:

  • having adequate product volume
  • developing a supply for niche markets
  • meeting processing requirements, including sizing, sorting, cleaning and grading

Despite having to deal with these extra criteria, diversifying into these types of markets can be a profitable option, compared to selling through commodity markets, or individual farms direct marketing on their own. Forming mutually-beneficial alliances can be an effective way of dealing with these additional challenges and entering these new markets. 

If you are unsure what a successful distribution or marketing alliance could look like, here are a few examples: 

  • Saskatoon berry growers could work together to form a distribution company and develop a marketing strategy to promote and sell Saskatoon berries across Manitoba and beyond.  
  • Grass-fed beef producers could create a co-op to market beef raised to the specific requirements of large retailers.  
  • Producers interested in the “Buy Local” market could form a food hub that offers a wide range of fresh food products to restaurants and wholesalers. 

How to get started

If you are considering a type of distribution or marketing alliance, Manitoba Agriculture can help you make it a reality. 

Contact Manitoba Agriculture at 1-844-769-6224 to speak to a specialist. The specialist can discuss how your project may fit the funding criteria and assist in understanding how to complete the application.

You can find more information about the Distribution and Marketing activity of Ag Action Manitoba on the Manitoba Agriculture website.