Expand the Canadian Oat Market: Japan
- Research Topic: Marketing
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The intent is to increase demand for Canadian oats by promoting the health benefits of oats to the Japanese market. Japan is the fourth largest importer of oats globally, and Canada has been the leading exporter of oats in recent years. Canada is the largest supplier of raw oats in Japan; however the goal is to gain market share in the human-consumption arena. The campaign is focused on trade advocacy, as well as social media outreach to highlight the nutrition and health benefits of oats in daily diets
Project Details
- Listing ID: 4499
- Project Status In Progress
- Principal Investigators Funded in part by AAFC and directed by POGA through Emerging Ag
- Projects With Results Projects with Results
- Project Dates April 2021 – March 2023
- Abstract/Summary The intent is to increase demand for Canadian oats by promoting the health benefits of oats to the Japanese market. Japan is the fourth largest importer of oats globally, and Canada has been the leading exporter of oats in recent years. Canada is the largest supplier of raw oats in Japan; however the goal is to gain market share in the human-consumption arena. The campaign is focused on trade advocacy, as well as social media outreach to highlight the nutrition and health benefits of oats in daily diets
