The Manitoba Oat Growers Association (MOGA) was established by the provincial government in 2008 to begin collecting a 50 cents per tonne levy on all Manitoba-grown oats marketed commercially.
MOGA uses the producer funds for oat research and market development to enhance the profitability of oats for growers and increase its value to the customer.
The strategic priorities of MOGA include research, market development; advocacy; building partnerships; and communication with oat growers, consumers, the oat industry, and governments.
The Prairie Oat Growers Association (POGA) was launched in 1998 by oat growers from the three prairie provinces and continues to act as an umbrella agency, coordinating activities with and through the producer associations in Alberta, Saskatchewan, and Manitoba.
Each provincial oat commission has a Chair who is elected by the board, and that Chair is automatically a Vice-President of POGA. As well, members of the MOGA board are directors of POGA.
MOGA communicates with producers through the POGA newsletter that is distributed at least two times annually to inform producers with timely information on events, industry issues, research findings, and market information. Click here to view the Oat Scoop newsletter.
The Commission also connects with oat producers and industry at the annual general meeting (AGM) held in January each year. The AGM is an opportunity to inform producers of the activities of the organization, build relationships, and encourages members to bring their views to the board in-person.
Through its ongoing efforts, MOGA has successfully contributed to the profile, representation and profit of Manitoba oat farmers.
As of 2021, through the three provincial associations, the Prairie oat growers have turned $3.9 M of levy dollars into $27.4 M which means growers in Western Canada have contributed less than 15 cents of every dollar spent on research and marketing.
The continued success of MOGA is based on ensuring that producer interests are at the forefront of all decisions.