Market Development Work Pays Off for Oats in Mexico

Canadian continue to make a big splash in Mexico.

Alan Butuk, chair of the Saskatchewan Oat Development Commission (SaskOats), said Mexican imports of Canadian-grown oats have the potential to exceed 200,000 tonnes in 2019.

That’s a remarkable number, considering annual exports just a few years earlier were lingering in the 40,000 tonne range.

Butuk said a market development campaign launched a few years ago by the Prairie Oat Growers Association has helped Canadian oats gain traction in Mexico, a nearby market of almost 130 million people.