The latest star among non-dairy milk products comes from one of Canada’s most underrated crops: oats.
It started in Sweden with a brand called Oatly, which was introduced to the Canadian market about two years ago. In the last year alone, sales of oat milk have increased more than 250 per cent, while sales of soy, coconut and rice milk have gone down. Oat milk now claims three per cent of refrigerated non-dairy beverage sales.
If you drink a glass of oat milk, chances are it contains oats grown in Saskatchewan. The province is the largest producer of oats in Canada, which is the largest exporter of oats in the world. And people are starting to take pride in it.