Oatly has Sights Set on Great March into China

From Food Navigator: “Oatly has Sights Set on Great March into China”

The launch of Oatly brand oat milk in China necessitated the creation of a new Chinese character for “vegan milk.” 

“Swedish alternative milk brand Oatly is well aware that nearly all Chinese consumers have some level of lactose intolerance. In fact, it is banking on it.”

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