Expand the Canadian Oat Market: Mexico
Mexico is the third largest importer of oats globally and several other Latin American countries who import oats could offer additional opportunities for Canadian exports. A long-term strategy for POGA is to make use of the proximity to these markets, and build on the strong Canadian reputation for products in Mexico which would support the efforts to differentiate Canadian oats. This project focuses on diversification of Canadian oat exports to Mexico. The activities aim to increase per capita consumption of oats, increase Canadian oat exports to Mexico, and increase consumer awareness of the health benefits of oats. Since this project began in 2015, Canada has been able to more than triple its oat exports to Mexico.